How to Do Online Marketing
Choose the right keywords and optimize your site for search
Create a mobile-optimized and user-friendly site
Publish blog posts regularly
Conduct email marketing campaigns
Encourage conversation on social media accounts
Publish online press releases
Cultivate paid social media campaigns
Online Marketing Examples
There are hundreds, if not thousands, of online marketing examples to inspire your next internet marketing campaign.
Here, I’ll dive into seven real world examples of social media, email, SEO, and website marketing methods. I’ll also include links to additional blog resources at the bottom, for even more exceptional ideas.
1. Social Media: Under Armour’s “I Will What I Want” Campaign
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. altijdgeil The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
The campaign spreads a positive message of female empowerment, while also highlighting Under Armour’s women apparel. The campaign reached five billion media impressions, increased Under Armour’s women’s sales by 28 percent, and pulled in an additional 42 percent of traffic to their website.
Image courtesy of Giselle Bündchen’s Facebook account.
2. Email: JetBlue
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well — it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
3. Social Media: Disney and Make-A-Wish’s “Share Your Ears” Campaign
Disney and Make-A-Wish, long standing partners, created a #ShareYourEars campaign to raise money for the Make-A-Wish foundation — every time someone posted a picture on Facebook, Twitter, or Instagram with the hashtag, Disney would donate five dollars.
Disney initially stated they wouldn’t exceed one million in donations, but ended up donating two million after the campaign blew up. #ShareYourEars campaign garnered 420 million social media impressions, and increased Make-A-Wish’s social media reach by 330%. The campaign is a powerful example of using an internet marketing strategy for a good cause. #ShareYourEars raised brand awareness, cultivated a connected online community, and positively affected Disney’s brand image.
Image courtesy of ABC7 News.
4. SEO: Moz’s case study for Pipedrive, a sales CRM
Using a content marketing strategy that included content creation, outreach, and guest posting, Pipedrive, a sales CRM, was able to rank #1 for a high-volume keyword — “sales management” (9,900 search volume). They were able to outrank SalesManagement.org, InsightSquared, and even US News and Wikipedia. They published their strategy on Moz.
Image courtesy of Moz.
5. SEO: Brian Dean’s YouTube strategy
Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimizatio