It’s easy to understand why Amazon.com is as successful it is, when you understand the elements they use to help their customers make a decision. Amazon has over 40,000 products on their site and each has a section for testimonials and product reviews from real people who have bought the item. How fantastic to have a site that other people contribute useful information to for free!
Product reviews are essential to any kind of marketing you do on the internet, and they work especially well for your own products and affiliate products.
Nearly everyone who buys online will admit that reading a number of good product reviews influenced their eventual purchase. Couple that with the face that seventy percent product review of online shoppers look for reviews before they even consider buying.
People go online for information and help, so you should always bear that in mind when you get into any kind of online marketing. Having good product reviews will boost your sales enormously.
Firstly you should incorporate video into your product review. Think of a creative way to use the product in a video and show yourself using it if you can – of course it all depends on the product you are promoting. You can get some great ideas by looking at the product reviews on YouTube. Try to find a review on one product by a number of different people. Look at how many views the video has received and make note of the techniques used in the most popular ones. Many are “unpacking” or “out of the box” videos, useful yes, but could you make it a little more interesting or funny perhaps? Being unique always pays dividends on the internet!
Video equipment is very inexpensive today so learn to use it. Try it on your family first until you get comfortable and understand how to use it properly. Don’t be afraid of it, part of attraction marketing is being yourself, so act naturally.
If you simply can’t make a video, then make sure you have great photographs for people to look at. If you own the product, have someone take a really good photograph of you using the product, again, you can slip in a bit of self-branding by doing this.
If you are good at writing and you own the product you promote, sit down and write an original article about it. Be honest and explain any difficulties you had and how you overcame them. If you have some tips, and tricks, include those.
Although it is the manufacturer’s responsibility to write a great review – what manufacturer is ever going to mention a problem? They are always going to say their product is the best on the planet. You can add to that and say it’s the best because…
The customer is extremely educated today and they shouldn’t be insulted by being educated even more. Tell them everything in your review and be honest, dimensions, weight, postage costs, color – don’t leave anything out. Remember also to do some exhaustive keyword research and use them naturally in your articles.
If you can incorporate pictures of you using the product, or videos, again this will give the prospective buyer confidence and trust. There are fake product reviews everywhere from people who sell the product, so it is best to prove what you do with a picture or video, to counter people’s suspicions!
Don’t be afraid to tell prospective buyers who this product is NOT suitable for. “This vacuum, while incredibly efficient is rather heavy and not suitable for people who have trouble lifting.” “This software is very complicated to use but great when you get the hang of it. I made a video showing you the best way to use it, the manufacturer’s instructions are too complex. If you don’t have Windows 7 it will NOT work for you.” “This lotion works like a charm on dry skin, DON’T use it if you have sensitive skin.”
People will really appreciate it and remember you. Negative comments may even get you some traffic to your blog, most people like being helpful!
If you point out negatives with the product itself your review becomes objective and make your review all the more credible.
If it sounds too good to be true applies to all thoroughly positive reviews and people may not believe that the product is the greatest thing ever invented!
When you describe a negative aspect, you can counter it with a solution. For example “There is only 1 fluid ounce in this bottle, which is”t much. But if you only dip the very tip of your little finger into it and you will find it goes a long way and lasts for ages.” “This vacuum cleaner feels cheap and flimsy, but it isn’t at all. It is so lightweight it is easy to carry up a step ladder to clean fans and picture rails.” You get the picture.
If you are really stuck on what to say about the product, simply Google the product name and look for any forums it’s mentioned in, or blogs, you may find some tasty tidbits of information you can include.
If people are having a problem with the product, address that problem in your article review. Be helpful.
Before you start to write your review or make your video, here’s a great way of structuring both. It’s called AIDA, which stands for
Your first paragraph should start out with getting people’s attention – often with a question like “Did you know that if you buy XYZ before the 1st of April you will get another one free?”
Now you’ve got them interested.
“The XYZ won an award for the best (whatever), read the reviews and you’ll understand why.”
You’re warming them up.
“Are you fed up with your noisy old (whatever)? The XYZ uses much less power, is lightweight and (go into some more advantages of owning one).”
They are beginning to agree with you, they hate their old (whatever).
“Buy one now before the manufacturer increases the price on 1st January (or whatever).” Click here for more information, buy it now and get free shipping, a free report, or whatever.
This is the “call to action” in the last paragraph of your review, article or video.
See how these steps lead a prospective customer naturally through the sales process?
Don’t make your videos, reviews or articles too long. People simply get distracted or bored. Always remember your title is vitally important too. The word “review” is a real grabber, so always use it alongside the name of your product.
Also make sure the landing page that the customer goes to from your review article gives another call to action so you can get the sale!
Do you have any tips for writing killer product reviews? Let our readers know by leaving a comment here.
Gabriele Cramer-Knebel is the Founder/CEO of Internet Marketing Training and is an experienced internet marketer helping new entrepreneurs to build a successful online business. You can find more out at